When we started runderwear there was no master plan. We were just two people incredibly passionate about running who were frustrated that no one had made underwear designed for the running community.
Jamie suffered bad chafing during the New York Marathon. We’ve all been there.
As we set out on a mission to solve this problem for our collective family of run – to liberate all runners to focus on what they love to do… run free.
It was hard, but easy isn’t for us. We had no money and travelled on a shoestring budget to understand how to make the best seamless products with the finest materials.
Like a runner, we never gave up - challenges make us who we are. Once we were absolutely confident that our products would deliver total comfort, we started turning up to races in my small, old car. We’d set up to show our products to fellow runners and tell them our mission.
We now have a small team of brilliant people that have joined our collective goal to help runners smash the barriers of comfort. Based in Dorset in the UK, we are a David vs Goliath in the running industry - but we believe that by remaining authentic and staying focused on doing one thing better than anybody else that we can continue to help runners all around the world discover their hidden advantage.
- and we’re responsible for thousands of runners running chafe-free and in ultimate comfort.
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