Why did we start Runderwear™?


The Runderwear™ story began as a solution to a problem that is the bane of many runner’s lives – chafing.


Runderwear’s founders, Jamie and Richard, met at Loughborough University in the UK when they were put in the same corridors in Halls of Residence and instantly became friends. Both shared an incredible enthusiasm for sport and Richard was a track and cross-country runner whilst Jamie played most sports, particularly football.


Wearing the wrong pants!


After university Jamie started to run more and decided to do the New York Marathon.  Whilst there, he realised that whilst he had great technical outer clothing, he was wearing his usual underwear which was chafing.  Jamie searched the marathon expo for some performance underwear, but all he could find was a pair of large Women’s Hot Pants! Not ideal!


Back to Dorset, UK


On Jamie’s return to the UK, he and Richard started to look for good running underwear; they tried a few brands, but nothing was right, so they decided to make their own and Runderwear™ was born!


The UK’s Number 1 Socks and Underwear Brand, voted by the UK Running Community


Fast-forward to winning ‘Best Underwear and Socks brand’ at the 2018, 2019 & 2020 UK Running Awards and the Runderwear™ range has grown to include different styles of performance underwear, socks and base layers.


As the Runderwear™ product range expands, Runderwear’s dedicated ethos remains focussed on creating chafe-free comfort for runners.

For a chafe free, moisture-wicking running experience click here